Happy Cashew Team

Happy Cashew: The vegan cheese alternative

We are a start-up from Cuxhaven who have set ourselves the task of making the world a happier place – with vegan cheese alternatives that simply taste better.

Are you vegan for ethical reasons or are you lactose intolerant? Do you follow a paleo diet or are you looking for a new taste experience? Then you’re in the right place! Feta, Camembert, Parmesan: in our small factory, we develop alternatives to cow’s milk products that not only taste unashamedly good, they’re also full of healthy ingredients. We use only natural and organic uncooked fruit and vegetables as our raw materials. The main man: cashews! The small kernels are full of minerals, vitamins and unsaturated fatty acids that really pack a punch. To get the best out of them taste-wise, we ferment the kernels and give them enough time to ripen – so, in every piece of Happy Cashew there’s a big helping of happiness.

There is no room in our formulations for flavour enhancers, colourings, animal ingredients or artificial flavours. All our products are vegan, paleo, raw and organic, and naturally free from lactose, soya and gluten. With good ingredients that are good for nature and good for animals, the result is good for people. With Happy Cashew, we have created vegan cheese alternatives that leave out everything that is not healthy and happy and replace it with nutritious, organic raw materials. A taste result that even convinces cheese lovers.

Whether you want to eat food that is vegan, vegetarian, lactose-free, paleo, raw or simply healthy and tasty - with Happy Cashew you will find a wide variety of highly nutritious cheese alternatives with the best ingredients for the best for you.


Happy ingredients

Sustainable trade.
Aware enjoyment.


Happy animals

100% free from animal additives.
So all the animals stay happy.


Happy preparation

Manufactured with love
in our small factory.


Happy enjoyment

So body and soul
stay healthy and happy.

Goodness inside. Good feeling. Unique taste.

Dr. Mudar Mannah

We’re not missionaries but we do have a mission: to make the world a slightly better place and people just a little bit happier!

These days it’s no longer a problem if you want to eat vegan food, whether it’s for ethical or health reasons. There is, however, one product that poses a big challenge for many people at the start: cheese! Pasta without Parmesan? Pizza without mozzarella? A lunch break without Camembert? It sounds like you’re giving something up. Happy Cashew proves it doesn’t have to be like that at all. From cheese spread alternatives with herbes de Provence through ripened cheeses coated in ash to Cheeze Cake, we develop deceptively genuine alternatives to dairy products. We use only natural and organic uncooked fruit and vegetables as our raw materials. And, as we know the way to a person's heart is through the stomach, a super large helping of love goes into each individual product.

For us, it is important to win people over with a great taste and “genuine” products. It doesn’t matter why you have decided not to consume dairy products and other animal ingredients, whether it’s for ethical or health reasons. We want to make it easier for you to make this decision and offer you genuine alternatives that not only taste unashamedly good but are good from every other angle too. This starts with the raw materials, grown using organic farming methods, fair trade with people and a responsible approach to the environment, and ends with the careful processing of our ingredients. By the way: to understand the formulations of our products, you don’t need a PhD in chemistry! Happy Cashew contains only happy cashew kernels, filtered water, rock salt, vegan fermentation cultures, and selected herbs and spices. On the other hand, you won’t find animal ingredients, preservatives, stabilisers or artificial additives in our products.

100% organic - 100% artisanal

Handarbeit bei Happy Cheeze

Ever since Happy Cheeze was founded in 2012, we have set great store by the selection of our raw materials. Every year in March, we go looking for the best organic cashews the market has to offer and stock up for the whole year. Our herbs and spices also come from selected suppliers, who – just like us – put a great deal of love into the selection of their products.

Everything that arrives on our premises in Cuxhaven is subjected to thorough quality controls – so we can be sure the raw materials satisfy our demands and will result in flawless cheese alternatives.

As Europe’s first producer of raw vegan cheese alternatives, the emphasis has been on artisanal manufacturing right from the start. We focus strictly on the traditional techniques of conventional cheese manufacture and, logically, decline to go in for industrial mass production and the use of preservatives or chemical additives. Whether it's soaking cashews, producing cashew milk, fermenting, filling moulds or looking after the vegan cheeses in our ripening rooms, every step is carried out lovingly by hand. As all varieties take up to several weeks to ripen, and have to be monitored and looked after several times a day, our staff have a lot of experience, patience, a trained eye and a hefty dose of passion. So our small factory produces unique products that nourish body and soul – genuine soul food.

Dr. Mudar Mannah
Ute
Dörte

Our story

It was during a short trip round the world travelling through Asia and Australia in 2011 that Mudar realised: „There are other ways to live my life!“ So, while he was still pursuing his career as an orthopaedic surgeon, he began to develop good cheese alternatives, which he had searched for in vain in the market place. “The few products that were on the market consisted mainly of fillers and binders, and didn’t taste a bit like cheese. I simply thought: “There has to be a better way to do this!“

No sooner said than done. Without more ado, Mudar came up with formulations for a cheese alternative on the basis of fermented cashew kernels and in 2012 founded his first company. What he had managed to create not only looked like cheese but also tasted and smelled like cheese – and totally without animal ingredients. This convinced not only family and friends but the word spread pretty fast – mainly in the vegan community but also with people who were simply curious about innovative products and looking for special taste experiences. Today, we are a small team headquartered in Cuxhaven – we’ve still got the old passion and demand continues to grow. Therefore, in February 2017 we opened a new production factory in Cuxhaven, where over 100,000 cheese alternatives can be manufactured every month and sent out to foodies all over the world. Although we have grown so much, we rely on traditional production methods and loving artisanal manufacture to produce Happy Cashew – and you can taste this with every bite!

Happy Cheeze Team
Dr. Mudar Mannah

Dr. Mudar Mannah

”Things are preceded by the spirit“ (Dhammapada)

Good food, windsurfing, my family and time out away from it all – for me, these are the essential things to stay balanced. As founder and CEO of the company, I am responsible for producing the ”essences“ of Happy Cashew with a fine instinct and a lot of gut feeling. I hope you like the taste?

Johannes

Johannes

”I believe firmly that vegan alternatives are necessary to be able to feed humanity in the long-term.“

As a trained chef and having studied ecotrophology, I have a big passion for natural food and “genuine” products. I would like Happy Cashew to be accessible to everyone – therefore, as the manager of our supply chain, I fine-tune our process optimisation and marketing strategy. In my spare time, I head for the sea. Born in Rügen, I love windsurfing, camping and spending as much time as possible with my family in nature.

Axel

Axel

Lars

Lars

”There is order even in chaos...truly!“

In the middle of the day-to-day madness, I ensure that our cheese alternatives have the right taste and degree of ripeness for every product to reach our customers in top condition and in the right amount. The secret of my success? Keep smiling!

Navid

Navid

”Some people can feel the rain. Others just get wet.“

Filling, soaking, cleaning and still looking good – I can do that well. As a support worker in production, I help Ute and Lars, and ensure that not only our cashew kernels but also our customers are really happy.

Mohammed

Mohammed

”No matter what, I'll be the one holding the cheese.“

Moving water, turning cheese, tidying up or just being my wonderful self, as a member of the support staff in production at Happy Cashew, I am responsible for the refinements in ripening our products.

Ute

Ute

”Small but formidable“

Am I fussy? Maybe? With my help, our cheese alternatives are sent to every corner of the earth. To ensure our products arrive safely with customers, I check every single consignment before handing it over to the parcel delivery service for dispatch and delivery.

Dörte

Dörte

Susana

Susana

Luca

Luca

Gabi

Gabi

”I keep my eye on everything. Nothing escapes me.“

Precision is my middle name. As hygiene manager, I make sure production is spotlessly clean and so contribute my part to the creation of the tastiest cheese alternative in the world.

Markus

Markus

”You know where to find me!“

There’s a trade fair coming up? Then you can be certain that I’ll be there with a Happy Cashew stand representing our company as best I can. As a vegan, I know how difficult it is to find tasty and high-quality cheese alternatives – this is why I’m just the right person to represent our products. Be it special shops or end-consumers, from me you get taste samples and answers to all your questions!